Tuesday, 05 May 2009 09:31

"Malema" for sale

Written by Paul Bedford
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The Julius Malema puppet used in Nando's TV adverts has been put up for auction with proceeds going to the Self-Help Development Organization, which helps young men finish school and study mechanics, woodworking and electrical enginnering.

Nando's national marketing manager Sylvester Chauke told The Star newspaper, "We didn't want him to spend the rest of his life being an ornament."

"We do expect him to fetch a good price - he has become a celebrity overnight. And his whole wardrobe comes out of the Woolworths children's section. He's completely on trend."

The hand-crafted, radio-controlled ventriloqist dummy was used in the controversial advert that mocked the ANC Youth Leader's "demand for change." The ANCYL threated the chicken outlet with "militant action" if they did not withdraw the advert.

Nando's responded by re-flighting the ad with the puppet's face blurred and his voice distorted. A running strip at the bottom of the screen explained that the picture and sound had been masked to protect inocent parties.

To bid for Julius, SMS 32546 and state the figure you are offering with your name and a contact number.

Bidding ends tomorrow at midnight. The winning bid will be published in The Star and on IOL .
 

Last modified on Tuesday, 05 May 2009 19:52
Paul Bedford

Paul Bedford

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